Team

Since our company was founded in Boston and Stockholm in 2004, Reforce has had an 87% success rate for projects in which we have increased the client's sales, profits and relative valuation. Our intention is to offer a new type of enterprise where all our personnel are operatively involved in garnering support for, selling, delivering, and demonstrating the efficacy of the new strategy hands-on. Click on the individuals to the right to read more about each of us.

We like rolling up our sleeves

When our colleagues in the industry draw up graphs and boxes, Reforce's experienced businessmen and women prefer to get stuck in, roll up our sleeves and take on operative responsibility. Using our own methodology, we garner support for, sell, deliver, and demonstrate the new positioning and strategy working within your existing structure, or in the form of a separate group of entrepreneurs.

Been there - done that

Many of our businessmen and women have been entrepreneurs and executives in multinational corporations themselves. We have been in your situation and therefore have a better understanding of how to effect change and achieve results. As people, we are relaxed and aim to enjoy our work, while remaining unerringly passionate about building companies and achieving real, tangible results - not just on paper.

Like to become one of us?

Do you recognize yourself from the above profiles? Would you fit in among the people to the right? Is your passion building successful growth companies? If your answer to these questions is yes, then read more on our Careers page and contact us. We would love to hear from you.


Choose a team member on the right for more information.

Ulf K. Arnetz

Founder and CEO
+46 (0)70 570 50 00
Read more >

Per Edström

Founder and EVP
+46 (0)70 586 16 82
Read more >

Per Forslund

Senior Partner
+46 (0)70 848 32 48
Read more >

Niklas Andræ

Senior Partner
+46 (0)70 979 05 35
Read more >

Stina Åkesson

CFO & Principal Partner
+46 (0)70 675 80 00
Read more >

Christel Holmquist

Principal Partner
+46 (0)73 350 86 98
Read more >

Daniel Lopez

Principal Partner
+46 (0)70 783 00 63
Read more >

Jonas Gustafsson

Principal Partner
+46 (0)73 381 94 46
Read more >

Mia de Bésche

Principal Partner
+46 (0)70 826 24 03
Read more >

Patrik Egervall

Partner
+46 (0)70 366 81 00
Read more >

Peter Svanfelt

Partner
+46 (0)70767 19 10
Read more >

Lars Östmarck

Partner
+46 (0)76 880 14 96
Read more >

Maria Varenius

Associate Partner
+46 (0)70 307 43 48
Read more >

Johanna Buréus

Associate Partner
+46 (0)72 732 28 22
Read more >

Signe Mörner

Associate Partner
+46 (0)70 677 48 47
Read more >

Niki Jennische

Associate Partner
+46 (0)73 310 24 44
Read more >

Marika Torsdotter

Associate Partner
+46 (0)76 010 04 27
Read more >

Dennis Winge

Associate Partner
+46 (0)70 873 24 34
Read more >

Daniel Breeze

Associate Partner
+46 (0)73 968 80 95
Read more >

Caisa Åkesson

Marketing Assistant
+46 (0)70 699 99 07
 

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