Lead investors

Swedbank Robur

One of Scandinavia’s largest mutual fund managers with over SEK 1tn of assets under management (AUM) that serves approximately 3.1MM customers in Sweden and 1.1MM in the Baltic Region. Altogether there are approximately 80 investment funds under the Swedbank Robur brand covering all major regions, sectors and asset classes.

“Tools that help accelerate and measure strategy execution are extremely important to business leaders that want to ensure a good ROI. We believe the tools from Reforce stand out in this area, and we are very excited to support the company and its entrepreneurs”

Henrik Carlman and Kristofer Barrett, Managers of the Fokus fund at Swedbank Robur.

Creades

Creades is an investment company investing in businesses that have the potential for revaluation and value creation. Creades act as an engaged owner, mainly in smaller and mid-sized listed and unlisted companies in Sweden. Example of listed investments: Avanza, Lindab and Addnode. Example of unlisted investments: Apotea, Inet, Kaching, Röhnisch and Tink.

“Speed and precision in strategy execution is a key distinguishing factor between good and great companies. Even more so in today’s rapidly changing competitive environment. We believe Reforce is well positioned to become a global leader within its field”

John Hedberg, CEO Creades.

Ulf Arnetz

Founder & Chairman of Reforce International.

Ulf Arnetz is the serial entrepreneur that at the age of 26 started IOS, Integrated Office Systems. Ulf was rewarded the prestigious ”Future Leader”-award 1994 and the same year he sold IOS to Cambridge Technology Partners.

From $35M to $100M and beyond

In his new role as the European President within Cambridge Technology Partners he grew the business from $35M to well beyond $100M over just a couple of years.

One of the fastest growing companies

In 1996 Ulf moved to the US and founded a new company, Corechange. He, as one of only a handful Swedes, managed to win Deloitte Fast500 – driving one of the 500 fastest growing companies world wide during 5 years. Ending up the second largest Portal software company, it is sold to Open Text in 2004.

Angel investor

Ulf becomes a angel investor but keeps his hands on-approach by being involved in DICE (Electronic Arts) and multiple fast growing companies as a board member and releasing two books.

Founder and chairman of Reforce

Ulf is the founder and now Chairman of Reforce.

Reforce’s product, Howwe, is the market leader in the Nordics is rapidly growing internationally.

Supports mid to large-sized companies

The product supports mid to large-sized companies to succeed with their strategy execution. The product can steer and measure the most important activities within an entire organization and connect them to provable financial effect (turnover & profit). The company can, in this way and before the product is put in use, decide a financial improvement over a 6-24 months period and every week steer, measure and follow it’s realization. Successively, this greatly improves company leadership and proactivity.

Ulf is heavily in demand

Ulf is a truly interesting character, and heavily in demand due to his unique ability to accelerate growth, manage change and his entrepreneurial drive. He is currently releasing his third book ”Strategy Acceleration” in English, based on its success in Sweden.

Oversubscribed IPO

Reforce just completed an oversubscribed pre-IPO aimed at funding an US-expansion and Ulf will personally lead the charge.